Social Media and Cloud Computing

If a company mixes and combines cloud computing and social media, then they can rule the market.

Here's how: Nowadays almost every company uses Facebook. Facebook has a unique feature called "groups". If a company creates a "group" for the employees, then people can join the group via their Facebook.

Company needs to be careful though. They should set the privacy to 'employees only' because the groups can contain some confidential conversation that a company should not allow them to be seen publicly. 

This "group" can act as a cloud computing tool. Rather than sharing and collaborating on the office server, employees can collaborate on the 'cloud' meaning over the 'groups' which builds connection. 

Increasing engagement with Facebook's new layout

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On march 30th, a company wants or not, Facebook switched all brands layout to the timeline mode.

The author of this article Marisa Peacock says that every business's primary focus should be customer engagement. Many of the businesses complained that the new timeline mode affected their online presence. But the author said that this can be increased if the tools are implemented in right way.

 

The first suggestion for a timeline mode brand page is to make it visual. After all, a picture speaks thousands words. So it is very important to have a great visual picture on the cover page.

Second suggestion: Content is the king. Page should have valuable content and should be relevant to the company's brand.

 

Third: make a good use of 'milestone' feature because after all this is a timeline. And each timeline has its milestone.  

Google Plus

Everyone knows that Facebook is a social networking giant. But many businesses do not know that there is another social networking tool which is Google plus.

Google plus also have business pages that a business can utilize. Think about this: how many users may have Google account? Nowadays everybody has gmail account. With the gmail account, people can automatically have all the Google services with one single id.

An advantage of using Google plus over Facebook is that Google approves and verifies each business page before they are created. This build credibility for the customers which is a plus. A good example of google plus page is Mashable. Check out their google plus page and get the idea of what a business page should look like. 

Copyright: Nidhi Shah

Instagram

Along with the web social networking applications, there is a whole new category of mobile social networking apps. And instagram is one of the giants in social networking app.

Instagram is a tool for iOS photographers. It has the ability to take pictures and modify it to give pictures professional looks.

Even though a beginner takes pictures, this app makes it look professional.
The pictures that are taken from this app can be directly posted by facebook social plug in. Meaning people can share pictures in facebook to their friends.

With the help of facebook plug in, this app has reached to the top in-app purchase list.  

Copyright: Nidhi Shah

Facebook 'likes' are profitible to businesses

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According to the article above, businesses are getting more profits by have more and more likes than the competitors.

Social media is helping businesses to have more visibility of their products and services. Many businesses are attracting customers by offering them free products or giveaways via contests. The article also have evidence that the company can buy fans for $7000. Now why would a company buy fans? 

Why would they do this? Well, it is people's tendency to trust those products and services that has more likes. People automatically trust a company with more likes so it is very essential to have more likes.
Now one may argue that this is unethical. But personally I think that everything is fair in businesses as long as you deliver good quality of products. 

Copyright:Nidhi Shah

Facebook in corporate environment

Here is a video from other TGMC team. Let us talk about what they think of social business.

In this video, they are talking about how Facebook should be allowed and should not be allowed in corporate environment.
As cons of using Facebook in work environment, they said that facebook is just a time waster. They argued that Facebook use has no relativity with the work environment.
The facebook game maker Zynga made cheap games that affected employees and made them addicted.

On the other hand, they argued that it should be allowed because they think that employees only spends 5 minutes. I personally don't agree with it. Who told them that they spend only 5 minutes? I think their arguments for pro side is not that strong.   

 Copyright: Nidhi Shah

Do something productive everytime

So, let's get started.

First of all, let me elaborate more on 'Never.Stop.Learning' which is the heading of my Blog as you can see.
I believe that there is no such thing as a learning age. People start learning the minute they are born until the very last day. Life is too short, so why should we waste it doing unproductive activity?

We should all do something productive even if we are on Facebook. Now I am not saying Facebook is an unproductive tool. We can find many productivity in Facebook as well. Visit the pages that interest you. 'Like' them. Try to learn something out of the discussion on the page.

If you are a student like me, 'Like' the University Recruiting page for a company you want to work for. Know what they are up to and see if they're coming to your University or not.

Since I am a student majoring in MIS (Management Information Systems; Fantastic major btw), I am going to talk about some technical stuffs for a couple of months at least. But let me remind you that this blog is not limited to technical stuffs, I am planning to blog variety of things I learn. 

Getting back to liking the page on Facebook, I found a great resource to learn technical stuffs such as programming. The page is called "Safari Books Online".

https://www.facebook.com/safaribooksonline

It's a fantastic resource and they do offer free books that you can read online.

So, go ahead and start finding the book that interests you.

Again, Never.Stop.Learning.