Productivity in social business

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This article talks about how can a company improve productivity. It gives some tips. Here is a summary of it:

1. Avoid activity - only solutions: In this tip, author says that most people don't have time out of their work life to post something on the community. So we should be careful and not annoy them by asking for contribution.
2. First time user experience matter: author in this tip explains that for a social business, it is important to make user experience easy for the first time user. Because first impression is the last one. So the better the first time experience, the more enjoyable it could be letter on.
3. Simple and transparent: Transparency is the most important element in any social business. It is a foundation of social business. So a company should keep it simple and transparent. If your employees are scared to use your business solution then how can they utilize the productivity?