Social media strategy - measurement

As a social media strategy, a company should know how to measure their content and performance.

They should reach out to the customers and measure how well they are doing on their products and services.

They should measure their performance by conversation and transactions. The more the transactions a company makes, the better they are doing.

A company can make measure performance by the influence a customer makes on the other customer. If a customer encourages other customer to buy product or service, right there you know that the influence has been made enough.

A company should measure the performance with the help of tools like Youtube and technorati. These tools also let you know exactly what area you should focus on. 

Cloud Computing

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Cloud computing is an important concept each enterprise should know. To define cloud computing is simple language, cloud means on the internet and cloud computing means making the stuff available over the internet. For example, an enterprise have shared folder on the network. 


But that folder is only accessible when employees are in the office. What if they want to work from their home and access their folder? That's when the concept of cloud computing comes in handy. The stuffs should be on the internet or on the cloud to be accessible from anywhere. It gives employees flexibility and increases the work efficiency. 

Social Media and Cloud Computing

If a company mixes and combines cloud computing and social media, then they can rule the market.

Here's how: Nowadays almost every company uses Facebook. Facebook has a unique feature called "groups". If a company creates a "group" for the employees, then people can join the group via their Facebook.

Company needs to be careful though. They should set the privacy to 'employees only' because the groups can contain some confidential conversation that a company should not allow them to be seen publicly. 

This "group" can act as a cloud computing tool. Rather than sharing and collaborating on the office server, employees can collaborate on the 'cloud' meaning over the 'groups' which builds connection. 

Increasing engagement with Facebook's new layout

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On march 30th, a company wants or not, Facebook switched all brands layout to the timeline mode.

The author of this article Marisa Peacock says that every business's primary focus should be customer engagement. Many of the businesses complained that the new timeline mode affected their online presence. But the author said that this can be increased if the tools are implemented in right way.

 

The first suggestion for a timeline mode brand page is to make it visual. After all, a picture speaks thousands words. So it is very important to have a great visual picture on the cover page.

Second suggestion: Content is the king. Page should have valuable content and should be relevant to the company's brand.

 

Third: make a good use of 'milestone' feature because after all this is a timeline. And each timeline has its milestone.  

Social employees add enterprise values

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Have you every thought about how social employee can add value to the enterprise?

Yes they apparently do add values to the enterprise. The more social an employee is, the more collaboration happens. Employees do not talk about the world outside of the work life are can never add values to the enterprise. The employees must be social engaged to the outside world. The engagement of the outside world spurs many new ideas that can be useful to add values to the company.

According to the above article, author Virginia says that a topic about snookie from Jearsy Shore can also be socially engaged topic to talk about. She says that "social is the glue that binds". 

Cisco extends telepresence offereings

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According to the latest article in CMSwire.com, Cisco is stepping up to increase the collaboration between the teams.

According to the author Chris Knight, Cisco is bringing communication tool Jabber to iPad and windows which will enrich the teleconferencing experience. Jabber is a teleconferencing tool that is offered in Apple's macbook. With this teleconferencing tool, employees can talk to many managers at once from different countries.

With this new launch, instead of getting big screens for teleconferencing and spending lots of money for the equipments, a company can just buy an iPad for 500 dollars and do the same thing over the ipad. The collaborating made easier with Cisco's this new launch. However, for the IT managers, it would be wiser if they stick with their current provider.  

Transforming the online workroom

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According to the above article, author Michael argued that with the lack of engagement and empowerment, the enterprise has come into danger zone. 

To increase productivity of employees, intranets are crucial for our modern workday.

To build simple web pages that are rich in content, there are many tools available to the content development employees. 

However, having a good UI designs is crucial because poorly UI designs can slow down the intranet engagement. Another point that the author made is empower the informal organization. There are many organizations who are now focusing on enabling this kind of teams to transform their online workroom. After all, customers and content is the king for any organization. 

Managing sensitive information in social business

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The above article talks about how to manage sensitive information in a social business environment.
Even though companies have their employees sign non disclosure document, about 90% of the employees share company information outside of the work environment according to the article. Making employees a part of group on the cloud is a good thing but it can leak many information. According to the survey that was conducted in the article, there can be many reasons why employees do this:

1. It is possible that the boss gives green signal to employees.
2. Employees may take confidential documents outside of the office to complete the project at home staying up late
3. Interestingly, it is also possible that the confidential information is about the employee himself.
4. Employees use their office email account to communicate with the outside email account. 

Productivity in social business

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This article talks about how can a company improve productivity. It gives some tips. Here is a summary of it:

1. Avoid activity - only solutions: In this tip, author says that most people don't have time out of their work life to post something on the community. So we should be careful and not annoy them by asking for contribution.
2. First time user experience matter: author in this tip explains that for a social business, it is important to make user experience easy for the first time user. Because first impression is the last one. So the better the first time experience, the more enjoyable it could be letter on.
3. Simple and transparent: Transparency is the most important element in any social business. It is a foundation of social business. So a company should keep it simple and transparent. If your employees are scared to use your business solution then how can they utilize the productivity?
   

Skype

Who doesn't know about skype? When people think of video conferencing tool, the first name comes in mind is Skype. Skype is a very powerful tool for individuals as well as businesses.

Many companies use skype to have a short conference meetings. It is a very convenient way to communicate and people use it for personal as well as professional use. When I was working for a corporation, employees over there used skype for short messaging purpose. Instead of populating email accounts, why not populate skype servers to communicate? There is one advantage of using skype. The conversation gets saved on one place and employees don't have to search for emails. If you are not using skype yet, start using it. 

 

Copyright: Nidhi Shah