As a social media strategy, a company should know how to measure their content and performance.
They should reach out to the customers and measure how well they are doing on their products and services. They
should measure their performance by conversation and transactions. The
more the transactions a company makes, the better they are doing.
A
company can make measure performance by the influence a customer makes
on the other customer. If a customer encourages other customer to buy
product or service, right there you know that the influence has been
made enough. A company should measure the performance
with the help of tools like Youtube and technorati. These tools also let
you know exactly what area you should focus on.
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