According to the above article, the author Haydn argued that Social business will fail if an enterprise miss the main point. According to the interpreter Rawn Shah, social media must not have different moral goals.
The author said that social media can apply to many areas such as customer services, HR, sales, marketing etc. The author also has arguments against the word 'collaboration' and the use of it. He says that the business can work efficiently only if there is collaboration? Otherwise it can not? That is not digestible to me either.
Copyright:Nidhi Shah
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