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On march 30th, a company wants or not, Facebook switched all brands layout to the timeline mode.
The
first suggestion for a timeline mode brand page is to make it visual.
After all, a picture speaks thousands words. So it is very important to
have a great visual picture on the cover page.
Second suggestion: Content is the king. Page should have valuable content and should be relevant to the company's brand.
Third: make a good use of 'milestone' feature because after all this is a timeline. And each timeline has its milestone.
On march 30th, a company wants or not, Facebook switched all brands layout to the timeline mode.
The author of this article Marisa Peacock says that every
business's primary focus should be customer engagement. Many of the
businesses complained that the new timeline mode affected their online
presence. But the author said that this can be increased if the tools
are implemented in right way.
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