Google Plus

Everyone knows that Facebook is a social networking giant. But many businesses do not know that there is another social networking tool which is Google plus.

Google plus also have business pages that a business can utilize. Think about this: how many users may have Google account? Nowadays everybody has gmail account. With the gmail account, people can automatically have all the Google services with one single id.

An advantage of using Google plus over Facebook is that Google approves and verifies each business page before they are created. This build credibility for the customers which is a plus. A good example of google plus page is Mashable. Check out their google plus page and get the idea of what a business page should look like. 

Copyright: Nidhi Shah

Instagram

Along with the web social networking applications, there is a whole new category of mobile social networking apps. And instagram is one of the giants in social networking app.

Instagram is a tool for iOS photographers. It has the ability to take pictures and modify it to give pictures professional looks.

Even though a beginner takes pictures, this app makes it look professional.
The pictures that are taken from this app can be directly posted by facebook social plug in. Meaning people can share pictures in facebook to their friends.

With the help of facebook plug in, this app has reached to the top in-app purchase list.  

Copyright: Nidhi Shah

LinkedIn

When we think of social networking and social media, we usually think of a personal community. But there is Linkedin community which is a community for professional purpose.

Linkedin is a very useful social networking tool for job seekers. It is also for people who has knowledge to share with other people. LinkedIn has a feature called 'communities' in which professional people can share their experience of their current position and also about current industry.

With the help of linkedin, a company can set up their business page and attract passionate people more efficiently. Linkedin is a tool with transparency because it includes recommendation section in potential employees profile. Because of recommendations, it builds credibility and helps to choose right people.

Copyright: Nidhi Shah

 

Google Docs - office collaborating tool

I must say that Google docs (now called 'Drive') is a great collaboration tool. Google docs offers many office tools for free. Whatever you have in your Microsoft office, you can get it in google docs.

Rather than paying about 80 dollars for your office software, you can get the same capabilities for free. So why not utilize it? And the best thing about google docs is the live editing. A person owning the document can create the document and then share it with his or her colleague. Then his/her colleague can edit the same document live. Google docs also has ability to save the documents automatically. So there won't be any sad moments when you created the document and forgot to save it and you accidentally closed it. This is called live collaboration.

Copyright: Nidhi Shah

Why social business will fail (and how to save it)

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According to the above article, the author Haydn argued that Social business will fail if an enterprise miss the main point. According to the interpreter Rawn Shah, social media must not have different moral goals. 

The author said that social media can apply to many areas such as customer services, HR, sales, marketing etc. The author also has arguments against the word 'collaboration' and the use of it. He says that the business can work efficiently only if there is collaboration? Otherwise it can not? That is not digestible to me either.   

Leadership is something that can company succeed in a long run and that's something many company miss out. To transform a company, a company must have a leader.


Copyright:Nidhi Shah

Why content is king?

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The article above talks about why content is king for Search Engine optimization (SEO).
For SEO specialist, the most important thing is content.
Here are four tips and advise for any SEO specialist:

1. You should provide original and relevant information on a research or analysis.
2. Quality is 100 times more important than quantity. The content's quality should be rich and valuable to the readers.
3. Each type of content should cover the whole topic not just a part of it.
4. The content should be attractive and should make readers to bookmark or favorite them. The number of 'likes' or '+1' are important to build credibility over the internet. 

Copyright: Nidhi Shah

5 essential elements of business blog

1. First of all, a blog has to have your own domain name to increase the credebility from viewers view point.
2. You have to have subscription buttons for RSS feed in your page.
3. Most importantly from my own personal point of view, a search button is essential for any blog. It is very handy tool when a user is searching for a specific topic.
4. Share button for facebook, reddit, digg and delicious. You can see I have implemented those button on this blog entry as well. Scroll down and you'll see it.
5. Re-tweet button for twitter. You basically should give your viewers handy tools to implement your blog on external website for more visibility.

Copyright: Nidhi Shah

What is microblogging?

We all have heard of blogging. But there is a whole different category called 'microblogging' that some of you might be unfamiliar with.

Let me define what microblogging is in simple English. Microblogging is writting short messages on the web. For example, twitter. Twitter has the limit of 140 words so people are forced to write small messages to fit in. Instead of long and lengthy posts, microbloggers can just include the title and the link for the blog so that whoever is interested in reading the article may click on it rather than going through all the lengthy materials. Personally, I encourage people to write microblogs rather than the traditional blogs. 

Copyright: Nidhi Shah

Facebook 'likes' are profitible to businesses

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According to the article above, businesses are getting more profits by have more and more likes than the competitors.

Social media is helping businesses to have more visibility of their products and services. Many businesses are attracting customers by offering them free products or giveaways via contests. The article also have evidence that the company can buy fans for $7000. Now why would a company buy fans? 

Why would they do this? Well, it is people's tendency to trust those products and services that has more likes. People automatically trust a company with more likes so it is very essential to have more likes.
Now one may argue that this is unethical. But personally I think that everything is fair in businesses as long as you deliver good quality of products. 

Copyright:Nidhi Shah

Google Analytics

We have lots of blogs that suggest content is king. But along with the content, we need to measure our content efficiently and effectively.

Google analytics is the tool to measure your content. It is a great tool to measure the traffic source of your website or blog. It can measure everything. It can tell you page visit, unique visitors, average visit duration, bounce rate and everything is visual. 

This tool shows you in pie chart, line chart, and also can show you the earning made from advertising.
The most important feature of this tool is the keyword measurement. You can see what people searched before they come to your website. Therefore, it is very easy to tell who your audience is. 

Copyright:Nidhi Shah