Google Plus

Everyone knows that Facebook is a social networking giant. But many businesses do not know that there is another social networking tool which is Google plus.

Google plus also have business pages that a business can utilize. Think about this: how many users may have Google account? Nowadays everybody has gmail account. With the gmail account, people can automatically have all the Google services with one single id.

An advantage of using Google plus over Facebook is that Google approves and verifies each business page before they are created. This build credibility for the customers which is a plus. A good example of google plus page is Mashable. Check out their google plus page and get the idea of what a business page should look like. 

Copyright: Nidhi Shah

Instagram

Along with the web social networking applications, there is a whole new category of mobile social networking apps. And instagram is one of the giants in social networking app.

Instagram is a tool for iOS photographers. It has the ability to take pictures and modify it to give pictures professional looks.

Even though a beginner takes pictures, this app makes it look professional.
The pictures that are taken from this app can be directly posted by facebook social plug in. Meaning people can share pictures in facebook to their friends.

With the help of facebook plug in, this app has reached to the top in-app purchase list.  

Copyright: Nidhi Shah

LinkedIn

When we think of social networking and social media, we usually think of a personal community. But there is Linkedin community which is a community for professional purpose.

Linkedin is a very useful social networking tool for job seekers. It is also for people who has knowledge to share with other people. LinkedIn has a feature called 'communities' in which professional people can share their experience of their current position and also about current industry.

With the help of linkedin, a company can set up their business page and attract passionate people more efficiently. Linkedin is a tool with transparency because it includes recommendation section in potential employees profile. Because of recommendations, it builds credibility and helps to choose right people.

Copyright: Nidhi Shah