Social media strategy - measurement

As a social media strategy, a company should know how to measure their content and performance.

They should reach out to the customers and measure how well they are doing on their products and services.

They should measure their performance by conversation and transactions. The more the transactions a company makes, the better they are doing.

A company can make measure performance by the influence a customer makes on the other customer. If a customer encourages other customer to buy product or service, right there you know that the influence has been made enough.

A company should measure the performance with the help of tools like Youtube and technorati. These tools also let you know exactly what area you should focus on. 

Social Media and Cloud Computing

If a company mixes and combines cloud computing and social media, then they can rule the market.

Here's how: Nowadays almost every company uses Facebook. Facebook has a unique feature called "groups". If a company creates a "group" for the employees, then people can join the group via their Facebook.

Company needs to be careful though. They should set the privacy to 'employees only' because the groups can contain some confidential conversation that a company should not allow them to be seen publicly. 

This "group" can act as a cloud computing tool. Rather than sharing and collaborating on the office server, employees can collaborate on the 'cloud' meaning over the 'groups' which builds connection. 

Why social business will fail (and how to save it)

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According to the above article, the author Haydn argued that Social business will fail if an enterprise miss the main point. According to the interpreter Rawn Shah, social media must not have different moral goals. 

The author said that social media can apply to many areas such as customer services, HR, sales, marketing etc. The author also has arguments against the word 'collaboration' and the use of it. He says that the business can work efficiently only if there is collaboration? Otherwise it can not? That is not digestible to me either.   

Leadership is something that can company succeed in a long run and that's something many company miss out. To transform a company, a company must have a leader.


Copyright:Nidhi Shah

Better leadership through social media

In this below article, the author Alexander says that you can improve your leadership skills through social media and he gave tips and tricks on how to improve it.

Here is the summary of his tips:

1. Create a dashboard that contains news, articles, interesting topics about the industry. The author suggests not to just monitor the infographics, rather he tells us to use dashboard tools like iGoogle and such. 
2. Staying focused is a key. Having all kinds of tools available on the dashboard is a good thing but we shouldn't waste our time looking at it for whole a lot of time. It is also important to stay focused. But a the same time, we shouldn't get too much involved into our work life. We should be creative and have fun on the work environment. 
3. If a company is still using emails to communicate, then they should change their channel to more like short messages services like Twitter. Twitter has 140 character limitation which forces users to keep it simple and short. On top of that, the smartphone can update twitter automatically and in real time. 

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Copyright:Nidhi Shah