Increasing engagement with Facebook's new layout

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On march 30th, a company wants or not, Facebook switched all brands layout to the timeline mode.

The author of this article Marisa Peacock says that every business's primary focus should be customer engagement. Many of the businesses complained that the new timeline mode affected their online presence. But the author said that this can be increased if the tools are implemented in right way.

 

The first suggestion for a timeline mode brand page is to make it visual. After all, a picture speaks thousands words. So it is very important to have a great visual picture on the cover page.

Second suggestion: Content is the king. Page should have valuable content and should be relevant to the company's brand.

 

Third: make a good use of 'milestone' feature because after all this is a timeline. And each timeline has its milestone.  

Why content is king?

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The article above talks about why content is king for Search Engine optimization (SEO).
For SEO specialist, the most important thing is content.
Here are four tips and advise for any SEO specialist:

1. You should provide original and relevant information on a research or analysis.
2. Quality is 100 times more important than quantity. The content's quality should be rich and valuable to the readers.
3. Each type of content should cover the whole topic not just a part of it.
4. The content should be attractive and should make readers to bookmark or favorite them. The number of 'likes' or '+1' are important to build credibility over the internet. 

Copyright: Nidhi Shah