Friday, April 27, 2012

Customer Relationship Management (CRM)

Customer Relationship Management is a very powerful tool for any customer related business. CRM tool is a must have to manage the information of prospects leads.
GBS also offer a CRM tool. According to GBS's website "GBS CRM will help you develop the best line of defense - providing highest quality support and counsel".
This tool can help an organization to improve on their leads. They can manage it and see what channel has the most leads. For example, if GBS has an online contact form, then customers can fill that form to ask questions. The contact information goes into internet form channel and will show up in CRM. After that, sales people can contact that customer to answer questions or ask if they are interested in product or not. 
Copyright:Nidhi Shah

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